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.mobi (also known as DotMobi) is a top-level domain approved by ICANN and managed by the mTLD global registry dedicated to delivering the Internet to mobile devices via the Mobile Web. It is financially backed by Google, Microsoft, Nokia, Samsung, Ericsson, Vodafone, T-Mobile, Telefonica Moviles, Telecom Italia Mobile, Orascom Telecom, GSM Association , Hutchison Whampoa, Syniverse Technologies, and VISA.
DotMobi domain names were made available for public registration on September 26, 2006. Although introduced quite recently, .mobi has already made headlines with several 6-figure domain sales, including german website Flowers.mobi for $200,000, Sportsbook.mobi for $129,800, and Fun.mobi for $100,000, possibly indicating the confidence developers have in this young extension. It has also had its share of criticism due to allegedly breaking the principles of device independence. Some argue that providing content tailored to particular devices can and should be done by other means than a specific TLD, such as using hostnames within an existing domain, content negotiation through the HTTP protocol, cascading style sheets or other forms of adaptation. |
